My Favourite Customer Research Question

When the pandemic started, I had hundreds of the thousands of dollars wiped from my pipeline.

My pipeline gone in a few phone calls. I was devastated.

As someone who doesn't like to go to market needing money immediately, I felt a bit lost.

So I turned to a good friend, a sales coach now in the building space, Anthony Kirby.

I walked away from that conversation with not only a clear game plan for me, but for the way I manage my own customer interviews.

The great thing about this one question, it gives you back the framework for the whole interview to work back from, so tell me...

"If I gave you a magic pill right now what would it do?"